Gain a fully fledged marketing team, instantly

These services are intended for SMEs who want to improve their content generation and overall marketing capabilities to drive inbound enquiries. This will include modernising your brand identity, publishing regular content and seeking PR or event collaborations, among many other activities.

Although we are happy to tailor an engagement to your specific needs and budget, experience has led us to develop three standard levels of virtual marketing service for businesses at various stages of the brand-building journey:

virtual marketing coordinator “VMC”

Marketing strategy and tactics already exist and/or are largely defined by you. Our main function is to create original content, publish regular communications (e.g. blog and social media posts, regular email newsletters, etc.), seek promotional opportunities OR coach you through all of the above.

This is great for owner-operators who are just struggling to get marketing done and need expert support in using their time more effectively.

• Indicative weekly time commitment: 3.5 hours

• Engagement term: can be month-to-month

Virtual Marketing manager “VMM”

Marketing strategy and tactics are defined in collaboration with you. We analyse your business in much greater depth and provide detailed advice based on our own research and experience. In addition, we provide all the VMC functions to implement all approved aspects of our agreed program.

This is great for owner-operators with a growth agenda and mindset. They’re willing to invest in a broader range of marketing initiatives and content production to better serve clients and prospects alike.

• Indicative weekly time commitment: 7 hours

• Engagement term: 6-month minimum

Virtual Chief marketing officer “VCMO”

Marketing strategy and tactics are largely defined by us and executed with your approval. Our people seamlessly integrate with your team to provide all the marketing capability and capacity your business has been missing. Managing your annual marketing budget and operating within any other set parameters, we deliver the best possible results for your business using a mix of proven and experimental methods.

At this exclusive service level, you’ve empowered us to pull out all the stops. We’ll throw all our creative and other resources behind growing your business as if it were our own. Expect a level of care, attention, honesty, creativity, motivation and access no other supplier has ever given you. More than most employees ever will in fact!

For much less than the cost of one experienced marketing manager and their production budget, you will see your brand transformed through a range of frequent premium content, campaigns and team upskilling way beyond the capability of one full-time staff member.

• Indicative weekly time commitment: 14 hours

• Engagement term: 12-month minimum

Given the closeness of our relationship at this level, we are selective in who we serve as Virtual CMO. We like to ensure that our skills, experience and networks are aligned enough that we’ll be able to provide the expected value-for-money.