Bramelle Partners wanted to produce videos showcasing their fun and inclusive culture, not to mention outstanding job perks, for an upcoming recruitment campaign. There was a desire to do this in an unusual manner and avoid the usual ‘talking head’ corporate video approach.
Having brought many a talking head video into the world over the years, we seized on this opportunity to collaboratively develop a creative video concept addressing the brief. We researched, wrote, directed, shot and edited a 4-minute mockumentary video sending up the video production process itself (rather than parodying the accounting and/or recruitment professions respectively).
As much as we relished this challenge and loved the result, we also threw in some impromptu talking heads for an FAQ section on the recruitment page. Old habits die hard!
The client: Bramelle Partners
Services delivered: Mockumentary video production and 6 vox pops
Team involved (including staff and specialist freelancers): 6
Turnaround time: 2 months
Specific activities and deliverables:
Pre-production:
Management meetings and site recce
Team briefings and actor selection (for 1 key role)
Scriptwriting, presentation and finalisation
Production and editing:
All logistics and project management
1-day filming (for the mockumentary and 6 vox pops)
Quick turnaround editing with minimal revisions needed
Promotional support:
Quality trailer video optimised for social use
Uploading all videos to company Vimeo account
Working with web designer to embed videos on website
Note from Shahe:
This project will be one of my highlights of 2022. We’ve been wanting to work on more creative corporate videos for some time, and Bramelle’s alignment on this was super exciting. Their willingness to try new and sometimes uncomfortable things has clearly been a factor in their firm’s rapid growth and success. While entertaining, the mockumentary video communicates key messages that set Bramelle apart in a crowded marketplace (including their Employee Share Scheme, 4-day work week and regular team events). Big thanks to the whole team at Bramelle for their contributions before and during the shoot as subject-matter experts and willing actors on the day!
You can watch the mockumentary here - we would love to hear your thoughts on it.