Case Study: NSW Debating Accreditation

Six major high school debating competitions recently came together to lift the quality and consistency of their adjudications by providing a first-of-its-kind adjudicator accreditation course. Having supported extracurricular debating providers with marketing communication services since 2015, we were well placed to bring this course to life with minimal back-and-forth.

Many community organisations, startups and small businesses are considering the applications of paid and free online courses as part of their marketing communication and/or learning & development activities. We can advise you on the whole process, produce all the content you will need in close collaboration with your people, and make this a cost-effective endeavour that can add significant value to your organisation.

The client: NSW Debating Accreditation

Services delivered: Learning Management System (LMS) setup, video editing, document design

Team involved (including staff and specialist freelancers): 4

Turnaround time: 1 month

Testimonial:

Tash Sanjay, NSWDA ⭐⭐⭐⭐⭐

Having worked with Metamorph before on various video productions, we didn’t need to shop around when it came to developing a first-of-its-kind adjudicator training course. Shahe has been generous with his advice and ideas going back to the inception of this project, and ultimately helped produce an excellent ‘Minimum Viable Product’ to show our stakeholders what’s possible when it comes to online training and assessment for professional adjudicators. The response has been so positive and we look forward to working with Metamorph Marketing on future iterations.

Specific deliverables:

  • LMS:

    • Course UX copy and video uploads

    • Assessment design and implementation

    • Landing page layout, graphics and copy

  • Video editing:

    • Editing of Zoom videos into quality learning resources

    • Use of motion graphic ‘broadcast kit’

    • English closed captions

  • Document design:

    • Preparation of first Adjudicator Manual

    • Preparation of first Marking Rubric

Note from Shahe:

I know an adjudicator training course sounds like an obscure project to be writing about… Putting aside the fact that I loved debating, debating coaching and have enjoyed working with Tash in various capacities over the years, this project is actually really relevant to our startup and SME clients. Content marketing is all about giving valued knowledge and insights before receiving anything, thereby building communities of like-minded people who enjoy hearing from you. For certain organisations, like educational institutions and professional services firms, creating genuine online learning courses for various stakeholder groups is an ideal way of achieving these aims in a surprisingly cost-effective manner. We look forward to doing much more of this in 2022!