We recently helped an exciting new ecommerce tech startup get its marketing communications off to a strong and consistent start with our fixed-fee ‘brand fundamentals’ service.
Having worked with tech startups fairly regularly since 2012, we have a deep and battle-tested understanding of what startups need to make a strong impression without massively overinvesting in branding and marketing services so early in their journeys. We sure struck the right balance with LOOKB4!
The client: LOOKB4
Elevator pitch:
LOOKB4 connects shoppers eyeing big-ticket purchases with real people who already own them for free 1:1 video calls. They can have all their questions answered honestly without being ‘sold’ anything. How do they do it? Visit the website!
Services delivered: rebranding, website rebuild, branded collateral kit, motion graphic brand assets
Team involved (including staff and specialist freelancers): 7
Turnaround time: 2 months
Google review:
Anthony Dean ⭐⭐⭐⭐⭐
Shahe and his team took us through a complete rebranding process. We were involved on every step of the journey and the outcome was better than we could ever have imagined. If you are looking for a quick turnaround with stock footage and images found on your competitors websites you should go with someone else…. If, however, you are looking for a true partnership, deep understanding of your business and output you will be proud to show your customers you NEED Shahe and the team at Metamorph Marketing.
Specific deliverables:
Branding:
Collaborative design process
New logo and variants
New style guide (logo use, colours, fonts, etc.)
Website:
Custom template for WordPress
Full copy rewrite
SEO optimisation
Collateral (mostly delivered as user-friendly templates for ongoing use by founding team):
Company stationery (business cards, letterhead and leave-behind folder)
Custom document templates (poster, 4pp, 24pp, full pitch deck)
Other assets (MailChimp template elements, Canva social post templates, Outlook email signatures)
Motion graphics:
Logo reveals
Anthropomorphised logo variants
Note from Shahe:
This was the perfect example of what happens when we just ‘vibe with’ a client. The team at LOOKB4 were highly interested in the work and so generous with both their time and ideas. The collaborative branding phase enabled a level of mutual understanding and trust that meant subsequent outputs (e.g. the website and collateral templates) required very little feedback, freeing up the founding team to focus their time on even more important aspects of launching a startup! It was a great result for top people and we’re looking forward to using LOOKB4 very soon!